🚫 What’s Changing?
Google has announced it will shut down the chat and call history features on Google Business Profiles in July 2024 to streamline its business tools.
❓ What Does This Mean?
Right now, users of Google Search, Maps, and Shopping can contact businesses directly through a chat feature in the listings. This feature, although not widely used, provides a simple way for customers to reach out and potentially generate more leads.
🤔 Why is it Being Removed?
Despite its potential benefits, the chat feature hasn’t gained significant popularity. Here are some reasons:
- ⏰ Businesses must respond within 24 hours, which can be challenging.
- 🤷♂️ Many business owners might not know this feature exists.
Due to low usage, Google is retiring the option as of July 31, 2024.
📅 Important Dates
- July 15, 2024: New chats can no longer be initiated.
- July 31, 2024: Chat and call history features will be completely disabled.
You can download your chat and call history from Google Business Profiles before it gets deleted.
📌 What Should You Do?
If you have been using this feature, note that users will no longer be able to initiate chats from Google Surfaces starting July 31, 2024. Here are some steps to take:
- 💾 Download your chat and call history.
- 🔄 Explore alternative ways to maintain communication with your customers.
🔍 Looking Ahead
As Google continues to refine its business tools, staying informed about such changes can help you adapt and ensure seamless communication with your customers. Always explore other contact options to keep your customer service accessible and efficient.
